The demand for skilled trades and manufacturing roles continues to rise. As a result, we’ve been working with Volvo Construction Equipment to help them attract new talent. Their need was outstripping the available supply via tried and trusted methods. So, they turned to Mind Field Advertising to help fill 100 vacancies in their Motherwell manufacturing plant.
MPCT were looking for 16-19yr olds interested in a career with the armed forces. Young adults with the right attitude, commitment, and aspirations but in need of a little help to kick-start their career.
When Northamptonshire County Council wanted to raise awareness of their COVID awareness they asked for our help. 'It's not a game' was born.
Aico’s first ever B2C campaign required us to nudge consumers in the right direction without condescending or patronising. Read on!
We sent our colleague Hannah to visit COP26. She shares her thoughts and behavioral science ideas about making lasting change. Read on.
Ever get that sense that someone's in the room listening? Well we think there's another sides to advertising AI that needs considering.
One thing we hate at Mind Field is jargon. We’ll often have a game of ‘Bullshit Bingo’ if we’re caught in a meeting with folk using jargon to try sound clever. It eases the pain.
If you’re looking for an agile, flexible way to extend the reach and frequency of TV advertising, Radio Advertising can do a great job!