- Creative Case Study – Celtic FC
The SPFL Cinch Premiership season kicked of this week. It was fun seeing our recent work for Celtic FC’s 2022-23 season ticket renewals campaign on the […]
- Creative Case Study: Evaroof
The Problem: Evaroof is a solid tile, conservatory roof, replacement system. But the replacement conservatory roof sector is blighted by copy-cat advertising and messaging. Product […]
- Recruiting for Volvo – Well Made in Motherwell
The demand for skilled trades and manufacturing roles continues to rise. As a result, we’ve been working with Volvo Construction Equipment to help them attract […]
- Military Preparation College Training – Recruiting young people to prepare life….for them!
An unexpected consequence of COVID-19 was more school-leavers became eligible for College or University. This was due to the impact lockdown had on the wider […]
- Creative Case Study: Thompsons Solicitors Scotland
The Problem: Following our visual and sonic rebrand of Thompsons Solicitors Scotland, our next challenge was to increase the reach and effectiveness of their TV, […]
- Case Study: Northamptonshire County Council
The Problem: In March 2021, COVID-19 lockdown restrictions began to ease across the UK. Northamptonshire County Council were concerned the enthusiasm of kids and teenagers […]
- Case Study: AICO
The Problem: Not all smoke alarms are made equal. By having one at home, you may think you’re doing enough. But doing just enough, is […]
- Turn off, Tune in, COP on
Picture the scene – you’re a 27-year-old from Wales, living in Glasgow. You’ve just bought a house but still spend as much of your salary […]
- The Alexorcist
“Somewhere between science and superstition, there is another world. A world of darkness. Nobody expected it. Nobody believed it. And nothing… could stop it.” I’ve […]
- Taking the BS out of Behavioural Science
One thing we hate at Mind Field is jargon. We’ll often have a game of ‘Bullshit Bingo’ if we’re caught in a meeting with folk […]
- How do you buy Radio advertising?
Considering planning or buying radio advertising? If you’re looking for an agile, flexible way to extend the reach and frequency of TV advertising, or, looking […]
- Why (and how) do you buy TV advertising?
TV advertising was once the domain of the big brand advertisers with very deep pockets, looking to reach the masses. You either had budgets to […]
- How do you buy Outdoor media?
Outdoor advertising never sleeps. It can deliver huge reach and can target audiences by location, in context of their daily activities (e.g., next to retail […]